Daily Peloton International Cycling News

 

Advertising Information

The Daily Peloton cycling news website began in late 1999. The website was moved to a new server and re-launched in March 2002. Since its re-launch:

  • The Daily Peloton has published over 7000 news articles (race previews, race reports, team articles, interviews, etc.) and has 800+ pages of special content such as grand tour resource pages, photo galleries and so on.

  • Our message board is very lively with over 118,000 messages posted and nearly 6 million views, our chatroom has had almost 40,000 visits. We recently moved to a new, more robust forum.

  • Our international writing and photography staff reflect the passion of our audience: they themselves ride and/or race, are diehard fans - they simply love the sport of cycling.

Read more about us

Daily Peloton as a Niche Market

Eighty percent of our readers are between 25 and 54 years of age, the most desirable group from a purchasing standpoint. Three quarters of our readers surveyed say they ride and/or race at some level and half our audience has been reading the Daily Peloton steadily for more than one year.

Age
16-25: 8%
26-35: 25%
36-45: 38%
46-55: 19%
55+: 10%

Bike Riding
38% Recreational
20% Club
16% Categoried
10% Triathlete/Adventure
16% Non-riders

Visit Frequency
Daily: 65.5%
2-3 times/week: 25%
Once per week: 9%

  • Our international audience is composed of fans, pro and amateur category riders, team owners and managers, and industry representatives.

  • Our reader base is very responsive - they have actually overwhelmed advertisers sites with visits.

  • On survey, 95% of our readers have requested cycling-related product and service advertisements such as: internet retailers, manufacturer info, pro team apparel, travel and tours, and cycling collectibles.

Daily Peloton is the perfect niche market for:

  • Cycling manufacturers

  • Retail suppliers

  • Cycling apparel

  • Nutrition

  • Business to business

  • Team sponsors

 

  • Travel and tour services

  • Hotel services

  • Coaching services

  • Posters, calendars and books

  • Pro cycling memorabilia

  • Internet service providers, computer, software and related items

The Daily Peloton's Site Usage and Demographics

The Daily Peloton's Site Statistics

What our Readers Say

What our Advertisers Say

Net Advertising and Usage Trends

Advertising and Sponsorship Opportunities

The Daily Peloton provides conventional advertising spaces - banners, skyscrapers, buttons, tile or box boxes, and we also like to introduce new advertisers to our reading audience by a feature article or something to spotlight them. Read about how we Spotlight Advertisers.

We believe that websites offer creative avenues beyond the scope of "conventional" advertising that can help you achieve your advertising needs and goals. We can help you contact and connect with your core audience to achieve your campaign targets, including new product or service introduction, branding, promotion of events, or customer surveys.

We can also assist you with in-house ad design and production for a reasonable price, so let us know how we help you get ahead of the pack.

Daily Peloton Ad Placement Information

Daily Peloton Typical Ad Sizes

Our Graphics Services

Contact Us!

Janna or Vaughn Trevisanut
Daily Peloton
1601 N. Sepulveda Boulevard, #703
Manhattan Beach, CA  90266 USA
310-704-1165
dpsales@dailypeloton.com

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Updated 28 October 2004