Daily Peloton International Cycling News
 

Back

Daily Peloton Usage and Demographics

 

(Survey results of 1800 registered users, March 2002)
 
Age
Under 18: 4%
19-24: 6%
25-39: 55%
40-54: 27%
55+: 6%

 

 Country of Residence
United States: 65.6%
Canada: 5%
United Kingdom: 14.3%
Australia/New Zealand: 3%
Other: 12%
Gender
75% male
25% female

 

 Visit Frequency
Daily: 65.5%
2-3 times/week: 25%
Once per week: 9%

 

Selected Reader Employment

 

Educational

  • Harvard University
  • Canterbury College
  • UC Davis
  • Stanford University
  • University of Oregon
  • State University of NY
  • University of Chicago
  • Brigham Young University
  • Vassar
  • Georgetown
  • Texas A&M
  • Tulane Law
  • University of Louisville
  • Cornell

 

Military/Government

  • Fort Campbell, KY 101st Airborne
  • Langley AFB
  • Department of the Navy Headquarters
  • Department of Defense
  • NASA/Johnson Space Center
  • Ramstein Air Force Base, Germany
  • US Postal Service
  • National Institutes of Health

Corporate

 

  • United Way

  • Lehman Brothers

  • Prudential

  • Morgan Stanley

  • Boeing

  • Channel One

  • AOL Time Warner

  • CNN

  • NBC

  • WebTV

  • AC Nielsen

  • Microsoft

  • Intel

  • Cisco Systems

  • Grubb-Ellis

  • State Farm

  • GTE

  • Pacific Gas and Electric
  • Pep Boys

 
  • Sprint
  • Rustoleum
  • Tyco Capital
  • RJ Reynolds
  • Quaker Oats
  • McKesson
  • Adidas
  • Nike
  • Sun Microsystems
  • Oracle
  • Deutsche Bank
  • Credit Suisse
  • MBNA Bank
  • Wachovia Bank
  • Briggs Datacom
  • Xerox
  • Clif Bar
  • IBM
  • Glaxo Smith Kline

Sports-Related

 
  • 7-UP/Nutrafig
  • Castelli-Squadra
  • Cannondale
  • Colorado Cyclist
  • Credit Agricole
  • Cyclingnews
  • Elite Bicycle
  • Eurosport
  • Lance Armstrong Foundation/Peloton Project
  • Mercury
  • Mike Fraysee Sports
  • Navigators
  • OLN TV
  • Prime Alliance
  • Sotox
  • Specialized
  • Threshold Sports
  • Tour of the Gila
  • Trek
  • US Postal
  • Rabobank

Contact the Daily Peloton:

Janna or Vaughn Trevisanut
Daily Peloton
1601 N. Sepulveda Boulevard, #703
Manhattan Beach, CA  90266-4910 USA
310-704-1165
dpsales@dailypeloton.com

Back