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Backstedt - Ready for the challenge and the coffee
By Podofdonny
Date: 4/1/2005
Backstedt - Ready for the challenge and the coffee

The Bianchi Liquigas boys prepare themselves for the Tour of Flanders with a strong looking team, the usual northern celeste mix of Swedish and Italian tough guys. Magnus Backstedt, Mauro Gerosa , Nicola Loda , Marcus Ljungqvist, Marco Milesi, Marco Righetto, Gianluca Sironi, and Marco Zanotti should make the start on Sunday.

Backstedt has looked good following early season sickness, he finished very strongly in the 3 Days of De Panne Time Trial, where he finished fourth. However the Swedish giant of the pave, is not only preparing for his defence of Roubaix but has also backed a project to help young riders.

Appropriately the Coffee, combines Swedish and Roman names, much like his Celeste and Green team .

So make yourself a cup of ‘MAGNUS MAXIMUS’ coffee and read on …..

Backstedt Readies Himself For Roubaix Defence.

2004 Paris Roubaix champion Magnus Backstedt has declared himself happy with his fitness as his early season objectives loom large.

Backstedt has spent the last week training in Belgium and included a visit to train on the new section's of the 2005 'Hell of the North' race route.

Backstedt said "even though the new sections are quite early in the race I feel they could be decisive. The new cobbled climb could also hurt a few legs. The organizers have done a good job in replacing Arenberg, but I still prefer that historic section. The new sections of cobbles come in quick succession with no room to breathe and recover in between".

"I love the stones, since the first time I rode Roubaix I new I wanted to win it at some point in my career. I have and now I want it again! Getting close to them in training this week I got goosebumps! For me the anticipation is like Christmas morning!"

Liquigas have sent a strong team to back the Swede as he attempts to defend his title. The Italian squad start off with this week's four stage 3 days of De Panne, followed by the Tour of Flanders, Gent Wevelgem and then Paris Roubaix.

After spending nearly 3 weeks off the bike suffering from flu and a stomach virus, Magnus has bounced back very quickly after getting round Tirreno Adriatico and putting in a strong performance in Milan San Remo.

"With just over a week to go I feel I am focused 100% on the goal of defending my Roubaix title."

Backstedt Launches Coffee To Support Young Riders.

2004 Paris Roubaix champion Magnus Backstedt has launched his own brand of coffee to help further the careers of young cyclist’s.

All the profit’s from Magnus’ new ‘MAGNUS MAXIMUS’ Coffee will go into Team (Also known as

Magnus said, “I am very committed to the development of young riders. This is a way of me really putting something back into the sport that has given me so much.”

‘MAGNUS MAXIMUS’ is Magnus’ own blend of 50% Old Java and 50% Mocha coffee beans. The flavour is strong and smooth and is designed to be drunk as an Italian style espresso or as a big cup with milk.

The coffee is roasted locally to’s base in Fleet in the United Kingdom. Mochaccinos who are producing the coffee, are famous the World over for their coffee and chocolates.

Team director Martin McCrossan said “This is a way of the team becoming self funding without going cap in hand to companies for money. It works for a professional team in the USA and we are very proud that Magnus has chosen to back us with this project”.

The squad has a crop of great young riders from 13 year old Luc Jones, 17 year old multi national champion Rachel Ball, to Great Britain squad rider Jonathan Norfolk.

The team has a had a great start to the year with Norfolk taking fourth in the kilometre time trial at the Sydney World Cup and Ball putting in a string of great performances in Belgium and Holland.

The coffee which is available as whole beans or ground, is available for sale online at . 250g is £3.88 a bag and 500g is £6.80.

Sit back and enjoy a big cup of 'MAGNUS MAXIMUS'.

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