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Dodge Confirms Title Sponsorship for 2004 Tour de Georgia
 
By Staff
Date: 1/21/2004
Dodge Confirms Title Sponsorship for 2004 Tour de Georgia
 

Atlanta, Georgia (January 21, 2004) --Tour de Georgia officials confirmed today that Dodge has renewed its title sponsorship for the 2004 event, the country's premier, professional cycling stage race. The 2004 Dodge Tour de Georgia will take place Tuesday, April 20 Sunday, April 25, with proceeds benefiting the Georgia Cancer Coalition.

"We are extremely pleased to renew Dodge as the title sponsor and to continue building the prestige and global scope of the Dodge Tour de Georgia," said John Rice, Chairman of the Georgia Partnership for Economic Development (GPED), the non-profit foundation of the Georgia Department of Industry, Trade & Tourism that owns and operates the Tour. "With the corporate support and proven expertise from Dodge, we are assured of making the 2004 event bigger and better than ever."

Details of the Dodge's title sponsorship and involvement with dealerships across the state will be announced at a media event in early February. Confirmation of the race course and a list of the international teams committed to participate in the event will also be made at this event.

"The Dodge Tour de Georgia showcases our state as a great place to live, to work and to visit. This event is important not only because it has a positive economic impact for our state, but also because it increases awareness for the Georgia Cancer Coalition and its mission to defeat cancer," said Governor Sonny Perdue.

Now a marquis race for national and international cycling teams, the Dodge Tour de Georgia is the highest ranked stage race in the U.S. It is the only stage race of this length in the country that is sanctioned by the Union Cycliste International (UCI). For 2004 over 150 media representatives from around the world are expected to register for credentials, giving the Dodge Tour de Georgia a global audience and international prominence. Over 500,000 spectators are expected over the six days to watch the races and participate in activities in local communities across the state.

About the Dodge Tour de Georgia

The Dodge Tour de Georgia is the largest multi-day stage race for professional cyclists in North America, and serves as a rolling festival to entertain and educate spectators across the state. It is sanctioned by the UCI and USAC as a premier event for elite athletes around the world. The Tour's official beneficiary is the Georgia Cancer Coalition (GCC), raising funds and proactively promoting the objectives of cancer education, prevention, early detection and treatment.

In April 2003, the inaugural six-day event involved 18 elite teams, with 144 athletes from 17 countries, who competed in a 613-mile journey across Georgia for over $100,000 in prize money and prestigious awards. Over 250,000 spectators witnessed the speed and precision of the competition and enjoyed a variety of community events across 53 counties.

Updates regarding the 2004 Dodge Tour de Georgia will be posted at the official website, www.tourdegeorgia.com.


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