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DTPC Honda becomes Wiggle Honda Pro Cycling Team
 
By Bart Hazen
Date: 12/13/2012
DTPC Honda becomes Wiggle Honda Pro Cycling Team
 

DTPC Honda becomes Wiggle Honda Pro Cycling Team
Wiggle, a British online cycle retailer, unveiled as name sponsor for the British based team of Rochelle Gilmore.

British online cycle retailer Wiggle has been unveiled as the title sponsor of DTPC Honda Professional Cycling Team for the next three years. The Wiggle Honda Pro Cycling Team boasts World Class riders like former World Champion Giorgia Bronzini, Olympic Champions Dani King, Jo Rowsell, Laura Trott and Commonwealth Champion and team manager/owner Rochelle Gilmore.

"Women have traditionally ridden for contracts as little as one-tenth of what the men earn," Gilmore said. "If you want to get the best out of an athlete you need to provide them with what they need—and all too often funding shortfalls mean women cyclists are not provided what they need.Our team philosophy is all about the athletes. The deal with Wiggle.co.uk enables us to provide better salaries and the supportive environment our athletes deserve and need so they can reach their full potential."

podium
Photo © 2012 Wiggle Honda

Chief Executive of Wiggle, Humphrey Cobbold, shares Gilmore’s philosophy. "Wiggle is all about providing the best,’ Cobbold said. ‘It’s a privilege to support Wiggle Honda Pro Cycling. We look forward to playing a pivotal role in supporting this tremendous group of athletes and hope that our partnership will motivate future female cycling champions the world over."

The Wiggle Honda Pro Cycling Team brings together one of the strongest lineups in women’s professional cycling including:
• Aussie Commonwealth Games Road Champion, Rochelle Gilmore
• 2012 Olympic Champions, British cyclists; Laura Trott, Dani King and Joanna Rowsell
• 3-time World Champion Italian, Giorgia Bronzini.
• 7-time Japanese National Champion, Mayuko Hagiwara.

Wiggle’s support will extend to providing the team with custom dhb technical cycling apparel and cycling luggage – dhb is one of the UK’s leading cycling apparel and accessory brands. Wiggle’s dedication to providing Wiggle Honda Pro Cycling athletes with comfortable, yet functional clothing is seen as a hugely valuable addition to the team.

Dual Olympic Champion, Laura Trott said: “We are very privileged to have the support of Wiggle – a global project which has the aspiration to raise the professionalism of women’s cycling.”

podium
Photo © 2012 Wiggle Honda

Adam Ryan, Head of Brand Marketing at Wiggle, added ‘The development team for the dhb brand and I are excited to be working so closely with these incredible athletes to ensure we are producing the best possible apparel to suit their needs. We expect to learn from their experiences at competing and winning at the highest level in professional cycling to help improve our dhb customer offering even further from its already well-established position as one of the world’s leading cycling apparel brands”

Wiggle joins Honda Motor Europe as principal partners, with the team also enjoying the backing of The Bradley Wiggins Foundation and British Cycling.

2012 Tour de France winner & Olympic Gold Medallist Bradley Wiggins says ’I have personally been a Wiggle customer for years and look forward to working closely with the team to ensure that the athletes are well looked after throughout the season’.

Contrary to the previous announcement that the team was to ride Pinarello frames, it will now be riding C59 frames from Italian rival Colnago.

The team kicks off its racing season on 3 February 2013 with the Tour of Qatar and will then switch their focus to victories in one day races and UCI World Cup events.

Team Wiggle Honda
Joanna Rowsell (GB)
Laura Trott (GB)
Dani King (GB)
Giorgia Bronzini (ITA)
Elinor Barker (GB)
Rochelle Gilmore (AUS)
Amy Roberts (GB)
Mayuko Hagiwara (JP)
Lauren Kitchen (AUS)
Beatrice Bartelloni (ITA)
Anna-Bianca Schnitzmeier (GER)
Emily Collins (NZ)

More information on Wiggle Honda Pro Cycling can be found on the official team website www.wigglehonda.com

The Wiggle Honda Pro Cycling team shop featuring team bikes, kit & more will be online soon exclusively at Wiggle.co.uk!


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