Real Cyclist Pro Squad Name Change for 2012
Real Cyclist Pro outfit changes name after sponsor acquisition of
Competitive cyclist by powerful online retailer Outdoor.com
RealCyclist.com Bows Out For More Popular, Better Looking, and More Athletic
Stepbrother to Take the Spotlight: For 2012, it’s the Competitive Cyclist Pro
Cycling Team.On The Rivet-managed RealCyclist.com Pro Cycling Team looks ahead
to its second Continental season with a new name.
On Aug. 22, Backcountry.com, the parent company of RealCyclist.com,
announced its acquisition of market-leading premium bicycle retailer,
Competitive Cyclist. Now, three weeks after the deal that made the competing
bike e-tailers kin, Competitive Cyclist wins out, taking over the title
sponsorship of the RealCyclist.com Pro Cycling Team as it heads into its second
year. \
It’s like Cinderella getting the prince. Except in this case, everybody gets
along. And there’s no old fairy.
“It’s all in the family,” said Dustin Robertson,
Chief Marketing Officer of Backcountry.com, Inc. over RealCyclist.com and now,
Competitive Cyclist. “The same people who built the program will carry it
forward. There’ll be no huge overhaul on the back-end. It’s more like a
makeover.”
“Our goal is to do what’s best for our business, the Team, our customers, and
cycling-in-general,” continued Robertson. “Competitive Cyclist has been the
number one online retailer of high-end bikes for 10 years. Putting that name on
the Pro Team will increase support for the Team and raise awareness of
Competitive Cyclist. And the more successfully we engage fans and customers, the
better it is for the industry and the sport as a whole.”
One development is that Competitive Cyclist CEO-turned General Manager of
Backcountry.com’s Bike Division, Brendan Quirk, will be very involved with the
Team from here on out. In his new role, Quirk is the company’s master of
all-things-bike. That means he’s the strategic honcho of the bike business, and
is the Big Boss of operations, merchandising and marketing for Competitive
Cyclist, RealCyclist.com, and the company’s other online bike stores:
HuckNroll.com, Bonktown.com and Chainlove.com.
“The title sponsor relationship with the RealCyclist.com Pro Cycling team has
been an extremely positive experience,” said Quirk.
“We are 100% committed to this Team. We’re excited to build on this past year
and execute at a higher level with our partners in 2012, now under the
Competitive Cyclist banner.”
The team will remain RealCyclist.com Pro Cycling Team until the 2012 season
begins. To keep up on the Team’s news and developments until we can share the
new website URL (hopefully sometime before the guys start racing again)
www.OnTheRivetManagement.com
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