Team High Road Announces "Team Columbia"
Team High Road New Sponsor: Columbia Sportswear Company. Team Columbia to Debut at 2008 Tour de France.
Three year pact includes men and women's teams.
Team High Road Will Ride in the 2008 Tour de France as “Team Columbia” Under New
Sponsorship Agreement Supporting Columbia Sportswear Company’s Outdoor Brand
Columbia Sportswear Company (Nasdaq: COLM), a global leader in the active outdoor apparel
and footwear industries, and California-based High Road Sports, Inc., the owner
of Team High Road, today announced a new team sponsorship agreement that
prominently places the Columbia brand at the starting line of the 2008 Tour de
France on July 5.
Team High Road, one of professional cycling’s most successful young teams with
star riders such as George Hincapie, Kim Kirchen and Mark Cavendish, will
compete as “Team Columbia” for the remainder of the 2008 season and will unveil
its new uniforms in Brest, France on July 3, two days before the start of
Europe’s largest sporting event, the 95th Tour de France. In Europe and around
the world, the Tour de France international cycling event is considered
comparable to the United States’ Super Bowl in terms of popularity among fans
and media exposure.
Columbia Sportswear Company’s sponsorship of Team Columbia provides an ideal
opportunity to elevate the positioning of Columbia in multiple European markets
by communicating our authentic, outdoor, active, American brand to our target
demographic,” said Tim Boyle, president and
chief executive officer of Columbia Sportswear Company.
“By sponsoring one of the top men’s and women’s cycling teams in the world,
we leverage the international popularity and broad media reach of the cycling
sport among enthusiast and recreational audiences, promote Columbia’s outdoor
brand leadership in Europe and the U.S., and support our seasonal product
initiatives, such as Omni-Shade™ apparel and accessories for sun protection.”
Three Year Agreement - Men & Women's Teams
The three-year sponsorship agreement runs through 2010 and includes both the
men’s and women’s professional cycling teams, which are top ranked worldwide and
have won over 70 races combined in 2008 – the most wins of any competing team.
In addition, at least 15 riders from Team Columbia are expected to represent
their countries in the upcoming Olympics.
“This is a partnership with great potential,” says High Road Owner
Stapleton. “Columbia is a market leader with innovative products, progressive
management, and ambitious marketing objectives. We welcome Columbia Sportswear
as a key partner for the next several years,” Stapleton added.
About Columbia Sportswear Company:
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global
leader in the design, sourcing, marketing and distribution of active outdoor
apparel and footwear. As one of the largest outerwear manufacturers in the world
and a leading seller of skiwear in the United States, the company has developed
an international reputation for quality, performance, functionality and value.
The company manages a portfolio of outdoor brands including Columbia Sportswear,
Montrail, Mountain Hardwear, Pacific Trail, and Sorel. To learn more about
Columbia, please visit the company's website at
About High Road Sports: High Road Sports, Inc., based in San Luis Obispo, California, operates the only
USA owned and registered ProTour Elite-level professional men’s cycling team and
the world’s number one ranked women’s cycling team. High Road’s athletes include
42 men and women from 17 different nations making it the most international team
in the sport. High Road was founded on the principles of clean and fair sport,
and is the winningest team in pro cycling during the 2008 season. High Road
focuses on developing young talent in the sport under excellent veteran
leadership and an experienced management team deeply committed to the sport of
professional cycling. To learn more about Team Columbia please visit the team’s
web site at www.highroadsports.com .
Discuss this race and the sport with other cycling fans from around the world
on the Daily Peloton.com Forums
and Chat Room. Sponsor
the daily peloton & advertise your product or service to cyclists and cycling