Bjarne Riis Signs New Team Sponsor for 2009 - 2012
Riis Cycling signs Sponsorship Agreement with Saxo Bank - Team CSC-Saxo Bank
will be the new name for the worlds number one team of the past two years when
they line up for the Tour de France.
COPENHAGEN Riis Cycling (RC) and Saxo Bank, the leading online
investment bank, have signed an agreement that will let Saxo Bank become a
co-sponsor of Team CSC together with CSC. The agreement becomes effective
immediately, which means that team CSC will appear as Team CSC/Saxo Bank at the
upcoming Tour De France.
The agreement runs to the end of this year, and on January 1st 2009 Saxo Bank
becomes the sole main sponsor of the team that, from then on, will be known as
team Saxo Bank. The duration term of the contract is three years.
Photo © Team CSC & Tim De Waele
“With Saxobank, we have found the perfect partner for the future. We are
extremely proud to become associated with such a strong brand and a company that
has a great passion for our team and our values. It has been a pleasure closing
a deal with such dedicated and professional people as Kim Fournais and Lars
Seier Christensen. From day one, we have found a great understanding and this
promises to become a first class collaboration for the years to come”, says
Signing the agreement with RC, Saxo Bank's founders and joint CEOs, Kim
Fournais and Lars Seier Christensen pointed out that this is an opportunity they
have been waiting for for a long time. “For a global bank like ours, this is the
perfect match and when it became possible, we just could not let this chance
pass by” they said in a joint statement. “Team CSC/Saxo Bank has the
international reach and name recognition that means that we will be able to get
our message out to most of our clients group around the globe. We love the
sport, we trust Bjarne Riis, and believe that together we will be winners.”
“At the same time, I want to take this opportunity to express my appreciation
to our main sponsor CSC for their passionate and consistent support,” Riis said.
“They have made it possible for us to become the best team in the world. We have
achieved fantastic results thanks to their dedication. The level and the quality
of this partnership is what we want to continue with Saxo Bank as our new
Saxo Bank takes over the sponsorship from CSC whose contract with the team
expires by the end of the year: CSC has been the team's main sponsor since 2001.
In explaining their decision to sponsor the team, Kim Fournais and Lars Seier
Christensen in their statement said that, in addition to being one of the
world's most popular and watched sports with an audience of billions of viewers,
cycling on this level expresses the same kind of values and attitudes that Saxo
Banks identifies with. “Winning and team work, is what Saxo Bank has been about
from the outset,” they said. ”Endurance and passion are some of the other
features that we have in common. We are proud that we now will have the
opportunity to highlight these values and show what sports and business can do
The two CEOs have worked closely with their counterparts at CSC during this
transition, and they point out that the CSC executives generously have shared
their sponsorship experience with them. “We are very pleased that CSC has
included us a co-sponsors for the remainder of their contract with RC creating
the best possible transition for the team and us as the new main sponsors,”
Fournais and Christensen said. “It goes without saying that this is the best
possible scenario for all stakeholders.”
At CSC, this is also significant and good news.
"We are pleased to welcome Saxo Bank onboard as a co-sponsor of Team CSC for the
remainder of 2008 and thrilled that they will become the team's title sponsor in
2009," said David Booth, President of Global Sales and Marketing for CSC. "We
have enjoyed an incredible partnership with the Team for these past eight years,
helping them secure another strong partner like Saxo Bank is in keeping with
that spirit of partnership”.
For Bjarne Riis, the partnership with Saxo Bank will secure the kind of
stability that is necessary for the team's future success. He too, sees the
sponsorship agreement with Saxo Bank as a match between two partners that have
much to offer each other.
“Now we can focus on the next big event - Tour de France knowing that we have
the possibility to build a team for the future with Saxobank. We are very
ambitious about being the best team in the world and with Saxobank on board we
have found the best possible partner for this project”, says Bjarne Riis.
The nine RC riders will get started as Team CSC-Saxo Bank in Brest when Tour
de France takes off on July 5th.
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