Tom Boonen - "Gladiatore"
Quickstep/Innergetic's "Super" Tom Boonen renews contract with Northwave cycling
shoes and launches a new ad campaign with Tom as the Gladiator.
Northwave with Tom Boonen for two years.
A renewed the agreement between the Belgian champion and the Italian company
famous all over the world for its cycling products. Belgium's "Super" Tom Boonen
will use Northwave shoes until Beijing 2008: that’s in synthesis the content of
the recently renewal agreement signed by Andrea Pellizzari, general manager of
Northwave and the Belgian athlete of the Quickstep-Innergetic team.
Tom Boonen as Gladiator
2007 Northwave advertising campaign (photo credit: Claudio Mainardi)
"Tom Boonen has got numerous qualities: beyond to being one of the main
protagonists of the international cycling scene, he is also much charismatic
one. Important characteristics as well the many successes that, we wish all,
will succeed to obtain together in the next two seasons. We are sure of being
able with him to conquer the sympathy of the public of cycling passionates"
states Andrea Pellizzari, general manager of the Italian company that produces
cycling and mtb shoes and apparel.
Tom Boonen with Andrea Pellizzari, general manager of Northwave
Long term sponsorship
Supported by Northwave far from 2002, when, still young he moved from US Postal
to the Quickstep, Tom Boonen has had numerous successes during this time that
have carried the Northwave brand onto the podium of prestigious international
contests over very fifty times. The recent contract renewal, beyond the supply
of cycling shoes, previews moreover the exploitation of the Belgian champion
image for the new 2007 Northwave advertising campaign that will see an unsual
and eccentric Tom Boonen as Ridley Scott’s "Gladiator", as well as other
interpretations of famous movies play-bills.
Tom Boonen currently uses the Aerator model, top of range of production
of cycling shoes, designed with the Airflow System to facilitate optimum
ventilation. The sole is in TLS Carbon Layers, while two velcro straps and a
ratcheting system ensure closure to the millimeter. This shoe was designed with
some of the most advanced technology and it is dedicated to the demanding
Some athletes of the Quickstep team with Mario Beccia, responsible for
Northwave's relationships with sponsored athletes
Besides Tom Boonen, of the same Belgian Quickstep-Innergetic team, Northwave
will also supply five more cyclists: Peter Van Petegem (with Northwave since
2003 when he signed the double win Roubaix-Fiandre), Wilfried Cretkens, Gert
Steegmans, Kevin Van Impe and Gert Verheyen.
Onigo di Pederobba – Treviso (Ita), 16th January 2007